Weekend Acting for Camera Course - 12 Weekends ( Saturday & Sundays)

Crafting a Brand story by Latha Menon on OCT 3^rd - 4^th 2020 - 5PM to 7PM 

Can you imagine telling a thought-provoking story about a brand and conveying its identity all within 5secs to 2 minutes? This course is designed to guide you through the many exciting challenges one encounters while crafting a memorable ad.  

ny exciting challenges one encounters while crafting a memorable ad.  

 When it comes to the topic of trends in advertisements, a brand’s story and personality has become all the rage. More and more brands are utilizing the tool of storytelling to build on their identity. Consumers today have a direct impact on the decision of advertisers. People want to see their causes addressed, be it about race, gender, social stigmas, political, geographical or various others they connect to brands that reflect on society. Carefully articulating your message to your audience is as important as it has ever been.

 

The aim of this course is to help you brainstorm more effectively, make your ideation more crisp, impactful and clear regarding your message. We will be discussing the history of advertising in television and it’s transition to the digital age, the use of visual storytelling to communicate your message, the effective use of emotion and empathy in your writing, reimagining the consumer as partner in todays environment and how advertising reflects the society.

 

We will also be analyzing the use of comic strips, shot breakdowns of various impactful advertisements that have addressed social issues, state advertising and the role of animals in advertising

 

This beginners to intermediate level course is suitable for marketing professionals, ad filmmakers and media enthusiasts.

 

About the facilitator:

Latha Menon is a leading ad and documentary filmmaker in India. After completing

Mass Communication at Sophia’s, Mumbai, she worked in ad firms before  setting up her own production house, Iris Films. Latha has created commercials for a range of clients that include brands such as Arokya, Fanta, Muthoot and Britannia. She has over 150 ads and many other short form films to her  credit.

 

Fees - Rs. 2500 (inclusive of GST)

Those who wish to remit the registration fees online may :

1) Visit https://www.onlinesbi.com/
2) On the home page click SB Collect new version
3) On the SB Collect new version tick I have read and accepted the terms and conditions stated above and proceed.
4) Choose State of Corporate / Institution – and choose Tamilnadu & Type of Corporate / Institution - choose OTHERS and GO
5) Others name choose MINDSCREEN FILM INSTITUTE
6) Select Payment Category - CHOOSE REGISTRATION FEE ONLINE PAYMENT
7) Select any course in REGISTRATION FEES
8) Select 2500/- & complete your payment

Payments: For NEFT / RTGS
MINDSCREEN FILM INSTITUTE
Current Account No.: 67012167471
Bank Name: STATE BANK OF INDIA
Branch: ALWARPET - CHENNAI
Branch code: 70570
IFSC: SBIN0070570

  

MINDSCREEN FILM INSTITUTE (MFi)

4, Ranga Lane, Ranga Road, Mylapore, Chennai - 600004

Ph: +91 44 42108682 / 24996417

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https://www.mindscreen.co.in/virtual-courses/crafting-brand-story

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