Crafting a Brand story by Latha Menon on OCT 3 rd - 4 th 2020 - 5PM to 7PM Can you imagine telling a thought-provoking story about a brand and conveying its identity all within 5secs to 2 minutes? This course is designed to guide you through the many exciting challenges one encounters while crafting a memorable ad. ny exciting challenges one encounters while crafting a memorable ad. When it comes to the topic of trends in advertisements, a brand’s story and personality has become all the rage. More and more brands are utilizing the tool of storytelling to build on their identity. Consumers today have a direct impact on the decision of advertisers. People want to see their causes addressed, be it about race, gender, social stigmas, political, geographical or various others they connect to brands that reflect on society. Carefully articulating your message to your audience is as important as it has ever been. The aim of this...
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